The Business Initiative Survey (BIS) Study - JV/M, Inc.

This survey seeks to understand the causes of success or failure in a business initiative. Please answer the following questions, to the best of your ability, thinking about one business initiative, successful or unsuccessful, in which you've been involved at an executive level.

Estimated completion time: 8-10 minutes.

First Name

Last Name

Email *

What best describes your role in the organization?

Company

City

State

Website

Primary Industry

Company Size (employees)

How would you describe the outcome of the initiative at this point in time?

Additional comments:

Looking back, how do you feel with respect to the following statement? The initiative lost alignment with the original understanding of the market opportunity.

During the initiative, feedback from the market became:

Over time, the strategic direction of the initiative became:

As the initiative evolved, our business performance became:

Our cross-functional coordination during the initiative became:

Over time, the initiative’s core value proposition became:

During the initiative, which of the following, if any, became less clear, less stable or more difficult to maintain alignment around?

The target customer or audience

The customer need/problem being addressed

The initiative’s core value proposition

The intended use case or application

Strategic priorities

The relationship between departments/functions

How success should be measured

The initiative remained consistently aligned

None of the above

During the initiative, the target customer/prospect definition:

Over time, the customer need that the initiative was intended to address:

Over time, the initiative’s offering / solution:

The initiative maintained a clearly defined target market/audience throughout its life-cycle.

Looking back, how coherent and aligned were the initiative’s: target customers, value proposition, offering, and market positioning?

Over time, the initiative’s intended use cases or applications:

Thank you

If you entered your valid email address, we will email you the results of the survey when the study is complete.

To learn more about the study, click go to: https://www.JVMinc.com

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If you have any questions, need help, or would like more information, please contact: [email protected]

This survey seeks to understand the causes of success or failure in a business initiative. Please answer the following questions, to the best of your ability, thinking about one business initiative, successful or unsuccessful, in which you've been involved at an executive level.

Estimated completion time: 8-10 minutes.

Instructions

Thank you